Detailed Recommendations

  1. Broken Links:
    • Recommendation: Use tools like Google Search Console or Screaming Frog to identify broken links and fix them by updating or redirecting the URLs.
  2. Duplicate Meta Descriptions:
    • Recommendation: Write unique meta descriptions for each page, incorporating primary keywords relevant to the page content.
  3. Duplicate Title Tags:
    • Recommendation: Ensure that each page has a unique and descriptive title tag. Include relevant keywords for better SEO.
  4. No Meta Description:
    • Recommendation: Add descriptive meta descriptions to all pages. Summarize the content and include relevant keywords.
  5. 404 Error Code:
    • Recommendation: Regularly check for 404 errors using tools like Google Search Console and set up 301 redirects to relevant pages where necessary.
  6. No Headline (H1):
    • Recommendation: Add a clear H1 headline to each page to help search engines and users understand the main topic of the content.
  7. Unoptimized Title and Meta Descriptions:
    • Recommendation: Review and update title tags and meta descriptions to include primary and secondary keywords.
  8. Non-SEO Friendly URLs:
    • Recommendation: Simplify URLs to be short, descriptive, and include keywords. Avoid using unnecessary parameters or numbers.
  9. Missing “alt” Attributes on Images:
    • Recommendation: Add descriptive alt text to all images to enhance accessibility and SEO.
  10. Improperly Sized Images:
    • Recommendation: Use responsive images and ensure they are appropriately sized for the viewport to reduce load times.
  11. JavaScript Errors:
    • Recommendation: Use browser developer tools to identify JavaScript errors and work with developers to fix them.
  12. Large HTML Size:
    • Recommendation: Optimize HTML by removing redundant code, compressing files, and leveraging external CSS and JavaScript files.
  13. Slow Page Loading Time:
    • Recommendation: Improve loading time by optimizing images, enabling browser caching, minimizing CSS and JavaScript, and using a content delivery network (CDN).

Implementing these recommendations will help improve the overall SEO performance, user experience, and search engine rankings of the website.