SEO key metrics are essential for evaluating the effectiveness of your search engine optimization efforts. Here are some of the most important SEO key metrics to track:

  1. Organic Traffic:
    • The number of visitors that come to your website through search engine results.
  2. Keyword Rankings:
    • The position of your targeted keywords in search engine results pages (SERPs).
  3. Click-Through Rate (CTR):
    • The percentage of people who click on your link after seeing it in the search results.
  4. Bounce Rate:
    • The percentage of visitors who leave your site after viewing only one page.
  5. Pages Per Session:
    • The average number of pages viewed during a session on your website.
  6. Average Session Duration:
    • The average amount of time visitors spend on your site during a session.
  7. Conversion Rate:
    • The percentage of visitors who complete a desired action (e.g., filling out a form, making a purchase).
  8. Backlinks:
    • The number and quality of external links pointing to your website.
  9. Domain Authority (DA) and Page Authority (PA):
    • Metrics developed by Moz to predict how well a website or a specific page will rank in search engine results.
  10. Crawl Errors:
    • Issues encountered by search engines while crawling your site, which can affect indexing.
  11. Mobile Usability:
    • How well your website performs on mobile devices, including page speed and user experience.
  12. Page Load Time:
    • The time it takes for a page to fully load in a browser.
  13. Core Web Vitals:
    • A set of metrics related to speed, responsiveness, and visual stability (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift).
  14. Indexed Pages:
    • The number of your website’s pages that have been indexed by search engines.
  15. Organic Search Visibility:
    • A measure of how visible your website is in search engine results compared to competitors.
  16. Traffic Sources:
    • The origins of your website traffic, such as search engines, direct visits, referrals, and social media.
  17. Social Signals:
    • Engagement metrics from social media platforms that can influence your site’s ranking.

Monitoring these metrics helps you understand the effectiveness of your SEO strategy and identify areas for improvement.